What Matters to UofT Students? The Innovation Hub’s 4-year journey to understanding this question

Julia smeed smiling at the camera, wearing a striped shirt
Julia Smeed smiling at the camera

Well into our fourth year at the Innovation Hub, we continue our mission to improve campus life through student-centric design. Over the last four years, we have collected an immense amount of data, including over 600 interviews from students and other community members from across campus. Our diverse teams of students have logged over 4,600 hours of data analysis to generate empathy for students and their experiences on campus.

There is tension in our work, and our teams have learned that we must recognize the biases we carry from our respective capacities. The diversity of our teams is a strength and we challenge each other daily to understand how our own perspective is just one perspective, shaped by our own positionality. I feel so privileged to lead these diverse teams of students in this work and I learn alongside of them each day. I also feel honoured that so many students have felt safe to share stories of their experiences with us. Our job is to constantly think about how we honour these stories and ensure that they are shared back to the larger UofT community.

Spotlight: Trademark Licensing and Student Pride at U of T

Rachel Davis: Design Research Team Lead for Trademark Licensing
Rachel Davis: Design Research Team Lead for Trademark Licensing

Written by Rachel Davis: Design Research Team Lead for the Trademark Licensing Team

University of Toronto’s Trademark Licensing Department began their partnership with the Innovation Hub in the Summer of 2018 to better understand the ways in which a sense of school pride can be fostered in the lives of students. During this previous partnership, themes such as “survival” and “fragmentation” emerged from the research to describe students’ perception of the university experience. The Innovation Hub continued this partnership during the 2018-2019 academic year to expand on these themes and to better understand student pride at U of T.