Spotlight: Trademark Licensing and Student Pride at U of T

Rachel Davis: Design Research Team Lead for Trademark Licensing
Rachel Davis: Design Research Team Lead for Trademark Licensing

Written by Rachel Davis: Design Research Team Lead for the Trademark Licensing Team

University of Toronto’s Trademark Licensing Department began their partnership with the Innovation Hub in the Summer of 2018 to better understand the ways in which a sense of school pride can be fostered in the lives of students. During this previous partnership, themes such as “survival” and “fragmentation” emerged from the research to describe students’ perception of the university experience. The Innovation Hub continued this partnership during the 2018-2019 academic year to expand on these themes and to better understand student pride at U of T. Continue reading “Spotlight: Trademark Licensing and Student Pride at U of T”