By Rachel Davis, Design Research Team Lead (Trademark Licensing)
Do UofT students feel a sense of pride, and if so, how do they express it? That is the focus of investigation for the 2018-2019 Trademark Licensing project team. UofT’s Trademark Licensing office is partnering with the Innovation Hub to explore how student narratives regarding institutional pride can lead to positive engagement with University of Toronto brands.
Before we began collecting data, we did some exercises to get our initial thoughts about the problem and solution on paper. Making our assumptions explicit was a crucial step for us, since we fall into the same demographics as the students we planned to research. We wanted to ensure we to mitigate the risk of subconsciously relying on our own experiences to answer this question.
