Trademark Licensing: Institutional Pride at U of T
We partnered with Trademark Licensing to explore student narratives and experiences of institutional pride. Students have a blended narrative of UofT—one that acknowledges both the real struggles and the opportunities. Their own narratives about UofT suggest areas in which the university can relate to the student experience.
Fall/Winter 2018-2019
How does student pride manifest in U of T student's lives?
Insights & data from this project highlight that student experience is one of significant personal and professional growth, in which students overcome challenges and transition into societal roles.
KEY FINDINGS
Students who achieve balance between academics, social, wellbeing and future spheres are most likely to feel a sense of pride in the university
Researches uncovered recurring themes and insights, which can be categorized into four spheres of student experience:
- Academics: Students often feel isolated and alone in their struggles.
- Social: Students value meaningful and reliable connections over shallow acquaintanceships, and such relationships are valuable for personal growth and resilience.
- Wellbeing: Students struggle to balance their schooling with healthy lifestyle practices such as
hobbies, physical activities, and spending time with friends and family. - Future: Students often feel it is impossible to consolidate personal fulfillment (e.g., majoring in a subject they love) with realistic future goals.
Access the report to learn more about these themes, along with personas, a journey map and next steps.
