Student Life Communications and TCard Services launched a number of initiatives encouraging new students to submit their TCard photos and convert JOINids to UTORids before arriving on campus, so they could access resources like their U of T email address.
Introduced in June 2022, a YouTube video demystifying the UTORid activation process garnered 4,300 views from June 2022 to April 2023.
The units also partnered with the U of T Bookstore to offer a chance to win a $200 Bookstore gift card for those who activated their UTORid by August 10. One winner was chosen on each campus, with 16,431 newly admitted students participating in the draw.
ACORN, the student information portal, posted a reminder from May to January, urging newly admitted students to convert their JOINids to UTORids if they hadn’t done so already. This communications strategy streamlined the onboarding process for new students and provided a welcoming entry point for studies at U of T.