The target audience for this site is undergraduate students. In order to help make this audience more clear, it’s helpful to think about what different types of undergraduate students would be coming to this site.
[Secondary: Those people who directly influence a prospective student’s decision of university – i.e., guidance counsellors, schools, parents, current students]
The goals of the project were originally agreed upon as: Consistency, Coherence, Continuity, and Function over Form. The goals have been refined into actionable objectives that can be measured in some way (i.e., how can we define that the outcome has successfully met our goals?).
The main focus for this particular project is cleaning up our institutional-level web communication for students.
The following were identified as reasons for this project. The reasons relate to business objectives across multiple teams that fall under the Vice Provost, Students division.