Feb
12

Target audience

Filed Under (planning) by michelle.cortes on 12-02-2009 and tagged ,

The target audience for this site is undergraduate students. In order to help make this audience more clear, it’s helpful to think about what different types of undergraduate students would be coming to this site.

  • Prospective students (in and outside Canada) who are making the decision whether or not to apply to U of T
  • Prospective students (in and outside Canada) who applied to U of T and are making the decision whether or not to attend
  • Prospective students (in and outside Canada) who are accepted to U of T and are making the decision whether or not to accept
  • Students who have accepted admission to U of T and are waiting to begin their first-year
  • Transition students in first-year — accepted offer & intending to attend U of T, but not yet self-identified as a current student
  • Transition international students — accepted offer & intending to attend U of T, but not yet self-identified as a current student
  • Students looking for academic information
  • Students looking for tuition details & financial support
  • Students looking for co-curricular & extra-curricular information
  • Students who are looking for ‘student life’ support
  • Students who want to get involved in research
  • Students who want to study abroad (international exchange opps)
  • Students who are looking for ‘post-student life’ support
  • Final-year students who are approaching graduation

[Secondary: Those people who directly influence a prospective student’s decision of university – i.e., guidance counsellors, schools, parents, current students]



1 Comment So Far

Jorge on 18 October, 2010 at 9:52 am #
    

Rene…

Google


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