The following were identified as reasons for this project. The reasons relate to business objectives across multiple teams that fall under the Vice Provost, Students division.
- Reduce duplicate web communications efforts within the Vice Provost, Students division
- Maximize the value of internal student knowledge & expertise by combining into a single web communications effort
- A strong & consolidated web resource for all students will strengthen the sense that U of T is devoted to enabling the best possible experience for its students (prospective, current and former alike)
- Students look to web as a point of communications & source of info
- Web materials need to be as strong as all other materials – e.g., print, e-mails, newsletters, etc.