Feb
12
Filed Under (planning) by michelle.cortes on 12-02-2009 and tagged ,

The target audience for this site is undergraduate students. In order to help make this audience more clear, it’s helpful to think about what different types of undergraduate students would be coming to this site.

  • Prospective students (in and outside Canada) who are making the decision whether or not to apply to U of T
  • Prospective students (in and outside Canada) who applied to U of T and are making the decision whether or not to attend
  • Prospective students (in and outside Canada) who are accepted to U of T and are making the decision whether or not to accept
  • Students who have accepted admission to U of T and are waiting to begin their first-year
  • Transition students in first-year — accepted offer & intending to attend U of T, but not yet self-identified as a current student
  • Transition international students — accepted offer & intending to attend U of T, but not yet self-identified as a current student
  • Students looking for academic information
  • Students looking for tuition details & financial support
  • Students looking for co-curricular & extra-curricular information
  • Students who are looking for ‘student life’ support
  • Students who want to get involved in research
  • Students who want to study abroad (international exchange opps)
  • Students who are looking for ‘post-student life’ support
  • Final-year students who are approaching graduation

[Secondary: Those people who directly influence a prospective student’s decision of university – i.e., guidance counsellors, schools, parents, current students]

Feb
12
Filed Under (planning) by michelle.cortes on 12-02-2009 and tagged ,

The scope of the content included in this site is:

  • The U of T undergraduate student experience (institutional-level)

The scope of work for this project is:

  • Cleaning up & migrating existing student-related websites into a single space (institutional-level)

Content identified as out-of-scope:

  • Graduate student information
  • Professional student information
  • Marketing content for student recruitment
  • Functionality of related tools, e.g.,
    • University application functionality taken care of through OUAC
    • Application status check taken care of through Admissions & Awards
    • Study U of T taken care of through Student Recruitment
    • ULife taken care of through Student Life
    • etc.
  • Information owned by campus-specific student offices
Feb
12
Filed Under (planning) by michelle.cortes on 12-02-2009 and tagged , ,

The goals of the project were originally agreed upon as: Consistency, Coherence, Continuity, and Function over Form. The goals have been refined into actionable objectives that can be measured in some way (i.e., how can we define that the outcome has successfully met our goals?).

The main focus for this particular project is cleaning up our institutional-level web communication for students.

  • Create a single students site that speaks to the lifecycle of a U of T student – from initial consideration up until graduation – and provides access to all available tools and resources related to each phase of the lifecycle (Clarity)
  • Organize information and content by student lifecycle topics vs. internal organizational structure (Coherence)
  • Implement an organizational scheme (both navigation and design) that relates lifecycle phases and tools to one another for the student audience; consolidates and integrates previously disconnected sites (Continuity)
  • Reduce duplicate information and use simple language (Function over form)
Feb
12
Filed Under (planning) by michelle.cortes on 12-02-2009 and tagged , ,

The following were identified as reasons for this project. The reasons relate to business objectives across multiple teams that fall under the Vice Provost, Students division.

  • Reduce duplicate web communications efforts within the Vice Provost, Students division
  • Maximize the value of internal student knowledge & expertise by combining into a single web communications effort
  • A strong & consolidated web resource for all students will strengthen the sense that U of T is devoted to enabling the best possible experience for its students (prospective, current and former alike)
    • Students look to web as a point of communications & source of info
    • Web materials need to be as strong as all other materials – e.g., print, e-mails, newsletters, etc.
Jan
28
Filed Under (planning) by Geek in Residence on 28-01-2009 and tagged

Building upon a basic tenet of continuous improvement in the evolution of digital design, a collaborative team approach in constructing a comprehensive student lifecycle web site would move the University of Toronto forward in our student communications efforts.  A failure to embrace and nurture collaborative cross-divisional relationships in this new knowledge economy means we collectively risk disconnection from the students we serve and the gradual loss of competitive edge in the higher education market.

A comprehensive student web space would act as an integrated informational roadmap for the students, and their families, at each stage of the experience:  exploration of U of T as a possibility, application, transitioning from prospective to new, engagement, graduation and beyond.

This new web space will consolidate, build upon and integrate a diverse range of currently active web sites and existing independent systems based on the student point of view and not the administrative structures traditionally relied upon for organizing information at the University.  The space will strive to harnass the rich complexity in a way which is meaningful to the student and will be guided by a set of principles which support communications efforts that are relevant, accurate, timely and interactive.