The target audience for this site is undergraduate students. In order to help make this audience more clear, it’s helpful to think about what different types of undergraduate students would be coming to this site.
[Secondary: Those people who directly influence a prospective student’s decision of university – i.e., guidance counsellors, schools, parents, current students]
The scope of the content included in this site is:
The scope of work for this project is:
Content identified as out-of-scope:
The goals of the project were originally agreed upon as: Consistency, Coherence, Continuity, and Function over Form. The goals have been refined into actionable objectives that can be measured in some way (i.e., how can we define that the outcome has successfully met our goals?).
The main focus for this particular project is cleaning up our institutional-level web communication for students.
The following were identified as reasons for this project. The reasons relate to business objectives across multiple teams that fall under the Vice Provost, Students division.
Building upon a basic tenet of continuous improvement in the evolution of digital design, a collaborative team approach in constructing a comprehensive student lifecycle web site would move the University of Toronto forward in our student communications efforts. A failure to embrace and nurture collaborative cross-divisional relationships in this new knowledge economy means we collectively risk disconnection from the students we serve and the gradual loss of competitive edge in the higher education market.
A comprehensive student web space would act as an integrated informational roadmap for the students, and their families, at each stage of the experience: exploration of U of T as a possibility, application, transitioning from prospective to new, engagement, graduation and beyond.
This new web space will consolidate, build upon and integrate a diverse range of currently active web sites and existing independent systems based on the student point of view and not the administrative structures traditionally relied upon for organizing information at the University. The space will strive to harnass the rich complexity in a way which is meaningful to the student and will be guided by a set of principles which support communications efforts that are relevant, accurate, timely and interactive.